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Privacy and Cookie Policy

Effective date: 25th October 2023.
Date of latest review: 25th October 2023


Boyd Sport & Play Ltd trading as ("us", "we", or "our") operates the web site: (the "Service")

This page informs you of our policies updated in September 2023 to comply with the UK General Data Protection Regulations (UK GDPR / Data Protection Act 2018) and covers the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from here.


Personal Data

Personal Data means data about a living individual who can be identified from data we hold (or from those and other information either in our possession or likely to come into our possession).

Usage Data

Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).


Cookies are small pieces of data stored on a user's device.

Data Controller

Data Controller means a person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal data are, or are to be, processed.

For the purpose of this Privacy Policy, we are a Data Controller of your data.

Data Processors

Data Processor (or Service Provider) means any person (other than an employee of the Data Controller) who processes the data on behalf of the Data Controller.

We may use the services of various Service Providers in order to process your data more effectively.

Data Subject

Data Subject is any living individual who is the subject of Personal Data.


The User is the individual using our Service. The User corresponds to the Data Subject, who is the subject of Personal Data.

Information Collection and Use

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected:

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

  • E-mail address
  • First name and last name
  • Phone number
  • Invoice and delivery addresses
  • Cookies and Usage Data

Boyd Sport & Play Ltd does not collect or hold any data that is classified as 'Sensitive Personal Data' under UK GDPR.

Usage Data

We may also collect information how the Service is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookie Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information, and we aim to keep their use to a minimum.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

The length of time a cookie is stored on your computer will vary. We use both Session cookies and Persistent cookies. Session cookies only last as long as your browsing session, and will be automatically removed from your device when you close your internet browser. Persistent cookies will be stored on your device after your browser has been closed and will remain for a period of time specified in the cookie. We use Persistent cookies to remember your preferences/settings for more than one browsing session, and to track the effectiveness of adverts or for analytics.

We use cookies for:

  • Session Cookies - We use Session Cookies to operate our Service, for example to remember which items have been stored in your shopping basket
  • Preference Cookies - We use Preference Cookies to remember your preferences and various settings and personalise your shopping experience
  • Security Cookies - We use Security Cookies for security purposes
  • Analytics Cookies - We use Analytics Cookies to obtain site usage data.
  • Ad Tracking Cookies - We use Ad Tracking Cookies to gather information on online advertising performance and to improve ad relevance

Use of Data

Boyd Sport & Play Ltd uses the collected data for consent, legal & contractual obligations and legitimate interests:

  • To provide and maintain our Service
  • To process payments and order fulfilment
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer feedback and review services
  • To provide customer support
  • To gather analysis or valuable information so that we can improve our Service
  • To monitor the usage of our Service
  • To improve ad relevance and track advertising performance
  • To detect, prevent and address technical issues

Retention of Data

Boyd Sport & Play Ltd will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, HMRC records), resolve disputes, cover guarantee periods, and to enforce our legal agreements and policies.

Boyd Sport & Play Ltd will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Transfer of Data

Your information, including Personal Data, may be transferred to, and maintained on, computers located outside of the UK where the data protection laws may differ than those in the UK.

If you are located outside the UK and choose to provide information to us, please note that we transfer the data, including Personal Data, to the UK and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Boyd Sport & Play Ltd will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

Legal Requirements

Boyd Sport & Play Ltd may disclose your Personal Data in the good faith belief that such action is necessary:

  • To provide and maintain our Service
  • To process payments and order fulfilment
  • To comply with a legal obligation
  • To protect and defend the rights or property of Boyd Sport & Play Ltd
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is very important to us, but remember that no method of transmission over the Internet, or method of electronic storage is ever 100% secure. Whilst we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We also maintain and store hard copy records which will include some personal data at our head office and at processing locations within the UK. Security of all hard copy records has been reviewed and all are held under lock and key.

Disposal of Data

Disposal of data is a form of data processing. The Company has policies in place covering the correct methods of disposal of both digital and hard copy data to avoid any unauthorised or accidental access to Personal Data.

Your Rights

Under UK GDPR data subjects have enhanced rights and Boyd Sport & Play Ltd is required to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data held by the company.

If you have set up an account on our web site you can log in on and update your Personal Data directly within your account settings. If you are unable to change your Personal Data, please contact us to make the required changes.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

Under UK GDPR in certain circumstances you have the right under Subject Access Requests (SAR):

  • To be informed
  • To request, access or receive a copy of the Personal Data we hold about you
  • To rectify any Personal Data held about you that is inaccurate
  • To request the erasure of any Personal Data held about you
  • To be forgotten - subject to the legal obligations of the Company to maintain accounts records
  • To data portability. You can request to obtain a copy of your Personal Data we hold in a commonly used electronic format so that you can manage and move it.

Please note that we will ask you to verify your identity before responding to any SAR request. The Company has up to one month to respond to any subject access request.

Service Providers

We may employ third party companies and individuals such as manufacturers, sub contractors, importers or wholesalers to facilitate our Service ("Service Providers"), to provide the Service on our behalf, to perform Service related services or to assist us in analyzing how our Service is used. Specifically it may be necessary to pass on your personal data to our suppliers and/or delivery companies to fulfil your order.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics - Google Analytics

We use Google Analytics, a third party web analytics service offered by Google that tracks and reports website traffic. We use Google Analytics to monitor and analyse the use of our Service. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:

Behavioural Remarketing

Boyd Sport & Play Ltd reserves the right to use remarketing services including Google Ads to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

Google Ads

Google Ads remarketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page:

Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:


We provide paid products and/or services within the Service and therefore use third-party services for payment processing (i.e.payment processors).

When ordering on line your information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policies. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard and American Express. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:

Opayo by Elavon - their Privacy Policy can be viewed at
PayPal - their Privacy Policy can be viewed at:

Links to Other Sites

Our Service contains links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children's Privacy

Our Service does not aim to address or target anyone under the age of 18 ("Children").

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child may has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to this Privacy Policy

We reserve the right to update our Privacy Policy from time to time. We will notify you of any changes by posting the changes to our Privacy Policy on this page.

We will let you know changes have been made by updating the "effective date" at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective from the date that they are posted.

Contact Us

If you have any questions about this Privacy Policy, you can contact us:

  • By e-mail: [email protected]
  • By visiting: Contact Us
  • By phone: 01858 545789
  • By post: Boyd Sport & Play Ltd, The Manor, Main Street, Tur Langton, Leicestershire, England LE8 0PJ